The studio, based in Monterrey, Mexico, has formed on naming, branding, copy, a custom typeface, art administration and photography for the brand, which works in accord with Mexican artisans to actualize autogenous architecture accessories.
Mexico-based flat Caracter has advised the branding for home accessories aggregation Cala, which produces articles such as vases, pots and ornaments.
Caracter chose the name Cala for the company, cartoon afflatus from the paintings of artisan Diego Rivera, which generally featured Mexican artisans with calla lilies. ‘Kali’ additionally agency ‘home’ in Nahuatl – the best announced aboriginal accent in Mexico.
The consultancy has created a custom book for the project, Cala Display, which is acclimated beyond the branding on touchpoints including the lookbook, amusing media and signage.
According to Caracter, the book architecture is “inspired by actual raw acclamation to arm-twist a natural, hardly built-in attending with a avant-garde touch”. It adds: “There is an accessible calligraphic affection to the design, which connects to the handmade agent abaft the crafted pieces but the high-contrast speaks to a added fashionable audience.”
The stencil-like attributes of the book enables it to be calmly reproduced beyond abundance packaging abstracts such as boxes, as able-bodied as tags and signage. Certain segments
Interior Design Sketches – Interior Design Sketches
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